The future of food is local.

NEW! 2022/2023 Pitch & Plate Events

In collaboration with Feed BC, we are pleased to present two more new Pitch & Plate events to give B.C. food and beverage businesses the opportunity to reach institutional market channels.

October 27, 2022
an online event to highlight products from the Interior and Northern B.C.

February 9, 2023
a hybrid/in-person event in the Lower Mainland to highlight products from around the province.

Applications open soon. Stay tuned for details. Sign up for the Good to Grow newsletter to be the first to know when applications open!

What is Pitch & Plate?

Pitch & Plate is a new and unique event designed and delivered for Feed BC and the Ministry of Agriculture and Food by B.C. food industry educators Good to Grow, in collaboration with Feed BC public sector partners.

The event gives local food and beverage processors the opportunity to pitch their products to B.C. post secondary institutions, hospitals and healthcare authorities, broadline distributors, and service providers who are interested in pioneering new and innovative local products in their institutions. It provides processors with the opportunity to access and learn about the institutional food service market channel.

Good to Grow delivered successful Pitch & Plate events in January and November 2021 featuring 27 B.C. local brands, and again in March 2022 on Vancouver Island featuring nine brands and a focus on attendees and processors from the Island. March 2022 Pitch & Plate was a hybrid event at Camosun College in Victoria, and we had the pleasure of having Honourable Lana Popham Minister of Agriculture and Food attend and give opening remarks.

Pitch & Plate is guided by an advisory group to support us in identifying products most in demand at institutions and service providers, as well as identify companies that meet the criteria to pitch at the event. Good to Grow also included an online preparatory workshop and one-on-one sessions for each brand that participated.

Brands that have participated in Pitch & Plate:

March 2022: Arbutus Farms Kitchen, Bake My Day Gluten-free Bakeries, Hornby Organic, Island Farms Poultry (Rossdown Farms and Natural Foods), Natural Pastures Cheese Company, Rawmbas Foods, Sutra Foods, Samosa Box, Walcan Seafood

November 2021: Alkeme Foods, Angkor Harvest, Bangin’ Bannock, Barakah Eats, EMKAO Foods, Komo Comfort Foods, Kindred Cultures, Morgan’s Harbour (Hibiscus Foods), Peqish Food Company, Tayybeh Foods, Yoggu!, The Very Good Food Co., River Select Fisheries Cooperative, Yumasoy

January 2021: Goodly Foods Society, Hardbite Chips (Naturally Homegrown Foods), Hoochy ‘Booch Kombucha, Lita’s Mexican Foods, Naked Snacks, One Arrow, Panela Lemon, Plant Veda Foods, Soul Bite Food, Sriracha Revolver Hot Sauce, Tempea Natural Foods, TMRW Foods, Tree Island Gourmet Yogurt, Yoggu!

Attendees have included:

University of British Columbia, Simon Fraser University, Capilano College, British Columbia Institute of Technology, Douglas College, Kwantlen Polytechnic University, Thompson Rivers University, Camosun College, University of Victoria, Royal Roads University, Vancouver Island University, University of the Fraser Valley, Selkirk College, Vancouver Island Health, Dana Hospitality, Sysco, Gordon Food Service, and Compass Group Canada.