What is Pitch & Plate?

Pitch and Plate is a Feed BC initiative, delivered by the Ministry of Agriculture and Food in collaboration with B.C. food industry educators, Good to Grow and Feed BC public sector institutions.

The Pitch & Plate event provides food and beverage processors with the opportunity to learn about and build their readiness for the institutional food service market channel. Businesses receive training and individual coaching sessions, and have the chance to then pitch their products to post-secondary institutions, hospitals, healthcare authorities, broadline distributors, and service providers interested in new and innovative products for their institutions.

Good to Grow has delivered seven successful Pitch & Plate events introducing 80 B.C. brands:

February 2024: A hybrid event at British Columbia Institute of Technology featuring 10 brands from around the province: Konscious Foods, Soup ETC! (MRC Liquids+Solids), Living Tree Foods, Famous (Howard’s Food), Brightside Foods, Chasers Fresh Juice, FitBite (JTS Food), Plant Veda, Haven Ridge Farms, Bliss Balls (Jiva Organics).

November 2023: An online event featuring 10 brands from the Okanagan. Brands included: Slow Bottled Sunday, BC Brine, City Eats, Vegilante, Will’s Food, Fresh Attitude (VegPro), Mindful Fud, Fuller Food Company, Okanagan Rawsome, and Mobile Juice Factory.

February 2023: A hybrid event at Simon Fraser University featuring 12 brands from around the province: Big Mountain Foods, Gratitude Seafood (St. Jean’s Cannery & Smokehouse), The Plant Based Workshop (The Workshop Vegetarian Café), Sunrise Soya Foods, Tamaly Shop, Rossdown Farms & Natural Foods, Grandpa J’s Seasoning Inc, Kula Foods, Chiwis, Bonus Bakery, Wise Bites, Plantastic Food. View Pictures from the February 2023 event here!

October 2022: An online event featuring 11 brands from B.C.’s North, Cariboo, Thompson Okanagan and Kootenay regions. Brands included Protein Powered, Rad Jamz / Rad Relish, Happy Gut Pro, Smithereens Mushrooms, UMAMI Crave the Fifth, North Pacific Kelp Wild Foods, MotherLove Ferments, Enercheez®, Farming Karma Fruit Company, Melissa’s Klassy Kitchen, Viva Cacao

March 2022: A hybrid event at Camosun College in Victoria featuring 9 brands from Vancouver Island. We had the pleasure of having Honourable Lana Popham the former Minister of Agriculture and Food attend and give opening remarks. Brands included Arbutus Farms Kitchen, Bake My Day Gluten-free Bakeries, Hornby Organic, Island Farms Poultry (Rossdown Farms and Natural Foods), Natural Pastures Cheese Company, Rawmbas Foods, Sutra Foods, Samosa Box, Walcan Seafood

November 2021: An online event featuring 14 B.C. brands from around the province: Alkeme Foods, Angkor Harvest, Bangin’ Bannock, Barakah Eats, EMKAO Foods, Komo Comfort Foods, Kindred Cultures, Morgan’s Harbour (Hibiscus Foods), Peqish Food Company, Tayybeh Foods, Yoggu!, The Very Good Food Co., River Select Fisheries Cooperative, Yumasoy

January 2021: An online event featuring 14 B.C. brands from around the province: Goodly Foods Society, Hardbite Chips (Naturally Homegrown Foods), Hoochy ‘Booch Kombucha, Lita’s Mexican Foods, Naked Snacks (Laid Back Snacks), One Arrow, Panela Lemon, Plant Veda Foods, Soul Bite Food, Sriracha Revolver Hot Sauce, Tempea Natural Foods, TMRW Foods, Tree Island Gourmet Yogurt

Attendees have included:

Post-Secondary: University of British Columbia, Simon Fraser University, Capilano College, British Columbia Institute of Technology, Douglas College, Kwantlen Polytechnic University, Langara College, Thompson Rivers University, Camosun College, University of Victoria, Royal Roads University, Vancouver Island University, University of the Fraser Valley, Selkirk College, University of Northern BC

Health: Vancouver Coastal Health, Fraser Health, Island Health, Northern Health, Interior Health, Provincial Health Services Authority

Distributors & Service Providers: Gordon Food Service, Sysco, Chartwells, Compass Group Canada, Aramark, Dana Hospitality.

Funding is provided in part by the governments of Canada and British Columbia though the Sustainable Canadian Agricultural Partnership, a federal-provincial-territorial initiative, and in part by the B.C. Ministry of Agriculture and Food’s Feed BC program.