Pitch & Plate
What is Pitch & Plate?
Pitch and Plate is a Feed BC initiative, delivered by the Ministry of Agriculture and Food in collaboration with B.C. food industry educators, Good to Grow and Feed BC public sector institutions.
The Pitch & Plate event provides food and beverage processors with the opportunity to learn about and build their readiness for the institutional food service market channel. Businesses receive training and individual coaching sessions, and have the chance to then pitch their products to post-secondary institutions, hospitals, healthcare authorities, broadline distributors, and service providers interested in new and innovative products for their institutions.
Funding is provided in part by the governments of Canada and British Columbia though the Sustainable Canadian Agricultural Partnership, a federal-provincial-territorial initiative, and in-kind support is provided by the B.C. Ministry of Agriculture and Food’s Feed BC program.
Good to Grow has delivered 9 successful Pitch & Plate events introducing 100 B.C. brands:
February 2025
A hybrid event at Vancouver Community College featuring 10 brands from around the province: Tayybeh Foods, Avafina Organics, Nikkei Ramen-ya, Callister Craft Soda, Mooi Foods, Nina’s Pierogi, Yeshi, Oatworthy, Santé Delights, and Hazel’s Ice Cream.
November 2024
A hybrid event at Langara College featuring 10 brands from around the province: Atome Bakery, brEAThe Kitchen, D’Angelo Pasta, Earthling Foods, Heartberry Soda, OHME! Foods, oomé, The Better Butchers, Yumasoy Foods, and Barakah Eats.
February 2024
A hybrid event at British Columbia Institute of Technology featuring 10 brands from around the province: Konscious Foods, Soup ETC!, Living Tree Foods, Famous, Brightside Foods, Chasers Fresh Juice, FitBite, Plant Veda, Haven Ridge Farms, Bliss Balls.
November 2023
An online event featuring 10 brands from the Okanagan. Brands included: Slow Bottled Sunday, BC Brine, City Eats, Vegilante, Will’s Food, Fresh Attitude (VegPro), Mindful Fud, Fuller Food Company, Okanagan Rawsome, and Mobile Juice Factory.
February 2023
A hybrid event at Simon Fraser University featuring 12 brands from around the province: Big Mountain Foods, Gratitude Seafood (St. Jean’s Cannery & Smokehouse), The Plant Based Workshop, Sunrise Soya Foods, Tamaly Shop, Rossdown Farms & Natural Foods, Grandpa J’s Seasoning Inc, Kula Foods, Chiwis, Bonus Bakery, Wise Bites, Plantastic Food.
October 2022
An online event featuring 11 brands from B.C.’s North, Cariboo, Thompson Okanagan and Kootenay regions. Brands included Protein Powered, Rad Jamz / Rad Relish, Happy Gut Pro, Smithereens Mushrooms, UMAMI Crave the Fifth, North Pacific Kelp Wild Foods, MotherLove Ferments, Enercheez®, Farming Karma Fruit Company, Melissa’s Klassy Kitchen, Viva Cacao
March 2022
A hybrid event at Camosun College in Victoria featuring 9 brands from Vancouver Island. We had the pleasure of having Honourable Lana Popham the former Minister of Agriculture and Food attend and give opening remarks. Brands included Arbutus Farms Kitchen, Bake My Day Gluten-free Bakeries, Hornby Organic, Island Farms Poultry (Rossdown Farms and Natural Foods), Natural Pastures Cheese Company, Rawmbas Foods, Sutra Foods, Samosa Box, Walcan Seafood
November 2021
An online event featuring 14 B.C. brands from around the province: Alkeme Foods, Angkor Harvest, Bangin’ Bannock, Barakah Eats, EMKAO Foods, Komo Comfort Foods, Kindred Cultures, Morgan’s Harbour (Hibiscus Foods), Peqish Food Company, Tayybeh Foods, Yoggu!, The Very Good Food Co., River Select Fisheries Cooperative, Yumasoy
January 2021
An online event featuring 14 B.C. brands from around the province: Goodly Foods Society, Hardbite Chips (Naturally Homegrown Foods), Hoochy ‘Booch Kombucha, Lita’s Mexican Foods, Naked Snacks (Laid Back Snacks), One Arrow, Panela Lemon, Plant Veda Foods, Soul Bite Food, Sriracha Revolver Hot Sauce, Tempea Natural Foods, TMRW Foods, Tree Island Gourmet Yogurt
Institutional Food Service Attendees Include:
Post-Secondary
- British Columbia Institute of Technology
- Camosun College
- Capilano College
- College of New Caledonia
- Douglas College
- Kwantlen Polytechnic University
- Langara College
- Okanagan College
- Royal Roads University
- Selkirk College
- Simon Fraser University
- Thompson Rivers University
- University of British Columbia
- University of the Fraser Valley
- University of Northern BC
- University of Victoria
- Vancouver Island University
Health
- BC Children’s Hospital
- BC Women’s Hospital and Health Centre
- Interior Health
- Island Health
- Fraser Health
- Northern Health
- Provincial Health Services Authority
- Royal Columbian Hospital
- Vancouver Coastal Health
Distributors & Service Providers
- Aramark
- Dana Hospitality
- Chartwells
- Compass Group Canada
- Gordon Food Service
- Legends Haul
- Sodexo
- Sysco
- WestCana Services
