Pitch and Plate is a Feed BC initiative, delivered by the Ministry of Agriculture and Food in collaboration with B.C. food industry educators, Good to Grow and Feed BC public sector institutions.
Since 2021, Pitch & Plate has provided food and beverage companies with the opportunity to learn about and build their market readiness for the institutional food service channel.
This year we’re expanding with a new retail-focused pitch event for new-to-market brands looking to grow into the independent and natural retail channel.
Selected businesses receive training, individual coaching sessions, and the chance to pitch their products to post-secondary institutions, K- 12 schools, hospitals, healthcare authorities, retailers, distributors, and service providers interested in new and innovative products for their organizations.
Funding is provided by the governments of Canada and British Columbia though the Sustainable Canadian Agricultural Partnership, a federal-provincial-territorial initiative, and in-kind support is provided by the B.C. Ministry of Agriculture and Food’s Feed BC program.
Good to Grow has delivered 12 successful Pitch & Plate events introducing over 100 B.C. brands:
An in-person event at BCIT Burnaby Campus featuring 10 brands from around the province: Egg Soluions – Vanderpols, Glutenull Bakery, Greens & Beans, HPP Technologies, Little Creek Dressing, Little Northern Bakehouse, Odd Bunch, Okanagan Beverage Co., Taiwan Way, and Yoggu!
A K-12 focused table top show in Vancouver featuring 20 brands and 1 community organization from around BC: Barakah Eats, BC Agriculture in the Classroom, Besee Crunch, Big Mountain Foods, Brightside Foods, Chiwis, Egg Soluions – Vanderpols, Glutenull Bakery, Greens & Beans, Morgan’s Harbour, Holy Cow Foods, Maureen Simon Foods, Mooi Foods, Odd Bunch, oomé, Peqish, Plant Veda, Toast-A-Pie, Portofino Bakery, Wise Bites, and Yumasoy Foods.
An in-person event at Capilano University featuring 10 brands from around the province: Maureen Simon Foods, QuantoTech Solutions (Northern Greens), Toast-A-Pie, Natural Farmworks, Nanak Foods, Organic Ocean Seafood, Antojos y Sabores Mexican Cuisine, Dehl’s Gourmet Foods, House of Yee, and Portofino Bakery.
A hybrid event at Vancouver Community College featuring 10 brands from around the province: Tayybeh Foods, Avafina Organics, Nikkei Ramen-ya, Callister Craft Soda, Mooi Foods, Nina’s Pierogi, Yeshi, Oatworthy, Santé Delights, and Hazel’s Ice Cream.
A hybrid event at Langara College featuring 10 brands from around the province: Atome Bakery, brEAThe Kitchen, D’Angelo Pasta, Earthling Foods, Heartberry Soda, OHME! Foods, oomé, The Better Butchers, Yumasoy Foods, and Barakah Eats.
A hybrid event at British Columbia Institute of Technology featuring 10 brands from around the province: Konscious Foods, Soup ETC!, Living Tree Foods, Famous, Brightside Foods, Chasers Fresh Juice, FitBite, Plant Veda, Haven Ridge Farms, Bliss Balls.
An online event featuring 10 brands from the Okanagan. Brands included: Slow Bottled Sunday, BC Brine, City Eats, Vegilante, Will’s Food, Fresh Attitude (VegPro), Mindful Fud, Fuller Food Company, Okanagan Rawsome, and Mobile Juice Factory.
A hybrid event at Simon Fraser University featuring 12 brands from around the province: Big Mountain Foods, Gratitude Seafood (St. Jean’s Cannery & Smokehouse), The Plant Based Workshop, Sunrise Soya Foods, Tamaly Shop, Rossdown Farms & Natural Foods, Grandpa J’s Seasoning Inc, Kula Foods, Chiwis, Bonus Bakery, Wise Bites, Plantastic Food.
An online event featuring 11 brands from B.C.’s North, Cariboo, Thompson Okanagan and Kootenay regions. Brands included Protein Powered, Rad Jamz / Rad Relish, Happy Gut Pro, Smithereens Mushrooms, UMAMI Crave the Fifth, North Pacific Kelp Wild Foods, MotherLove Ferments, Enercheez®, Farming Karma Fruit Company, Melissa’s Klassy Kitchen, Viva Cacao
A hybrid event at Camosun College in Victoria featuring 9 brands from Vancouver Island. Brands included Arbutus Farms Kitchen, Bake My Day Gluten-free Bakeries, Hornby Organic, Island Farms Poultry (Rossdown Farms and Natural Foods), Natural Pastures Cheese Company, Rawmbas Foods, Sutra Foods, Samosa Box, Walcan Seafood
An online event featuring 14 B.C. brands from around the province: Alkeme Foods, Angkor Harvest, Bangin’ Bannock, Barakah Eats, EMKAO Foods, Komo Comfort Foods, Kindred Cultures, Morgan’s Harbour (Hibiscus Foods), Peqish Food Company, Tayybeh Foods, Yoggu!, The Very Good Food Co., River Select Fisheries Cooperative, Yumasoy
An online event featuring 14 B.C. brands from around the province: Goodly Foods Society, Hardbite Chips (Naturally Homegrown Foods), Hoochy ‘Booch Kombucha, Lita’s Mexican Foods, Naked Snacks (Laid Back Snacks), One Arrow, Panela Lemon, Plant Veda Foods, Soul Bite Food, Sriracha Revolver Hot Sauce, Tempea Natural Foods, TMRW Foods, Tree Island Gourmet Yogurt
