The future of food is local.

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What is Pitch & Plate?

Pitch & Plate is a new and unique event designed and delivered for the Ministry of Agriculture and Food’s Feed BC by B.C. food industry educators Good to Grow, in collaboration with Feed BC public sector institution partners.

The event gives local food and beverage processors the opportunity to pitch their products to B.C. post secondary institutions, hospitals and healthcare authorities, broadline distributors, and service providers who are interested in pioneering new and innovative local products in their institutions. It provides processors with the opportunity to access and learn about the institutional food service market channel.

Good to Grow delivered successful Pitch & Plate events in January and November 2021 featuring 27 B.C. local brands, and again in March 2022 on Vancouver Island featuring nine brands and a focus on attendees and processors from the Island. March 2022 Pitch & Plate was a hybrid event at Camosun College in Victoria, and we had the pleasure of having Honourable Lana Popham Minister of Agriculture and Food attend and give opening remarks.

For each Pitch & Plate event advisory groups are created to identify categories and products most in demand by B.C. institutions as well as help finalize the final list of pitching companies. An online workshop and multiple one-on-one sessions are included for the participating brands to help educate them on the needs of the institutional food service market as well as prepare them for their pitch.

Brands that have participated in Pitch & Plate:

March 2022: Arbutus Farms Kitchen, Bake My Day Gluten-free Bakeries, Hornby Organic, Island Farms Poultry (Rossdown Farms and Natural Foods), Natural Pastures Cheese Company, Rawmbas Foods, Sutra Foods, Samosa Box, Walcan Seafood

November 2021: Alkeme Foods, Angkor Harvest, Bangin’ Bannock, Barakah Eats, EMKAO Foods, Komo Comfort Foods, Kindred Cultures, Morgan’s Harbour (Hibiscus Foods), Peqish Food Company, Tayybeh Foods, Yoggu!, The Very Good Food Co., River Select Fisheries Cooperative, Yumasoy

January 2021: Goodly Foods Society, Hardbite Chips (Naturally Homegrown Foods), Hoochy ‘Booch Kombucha, Lita’s Mexican Foods, Naked Snacks, One Arrow, Panela Lemon, Plant Veda Foods, Soul Bite Food, Sriracha Revolver Hot Sauce, Tempea Natural Foods, TMRW Foods, Tree Island Gourmet Yogurt

Attendees have included:

University of British Columbia, Simon Fraser University, Capilano College, British Columbia Institute of Technology, Douglas College, Kwantlen Polytechnic University, Thompson Rivers University, Camosun College, University of Victoria, Royal Roads University, Vancouver Island University, University of the Fraser Valley, Selkirk College, Vancouver Island Health, Dana Hospitality, Sysco, Gordon Food Service, and Compass Group Canada.