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Foundations

Prepare your new and emerging food and beverage businesses for it's next stage of growth!

Foundations is Good to Grow’s newly launched two-tiered educational program for new and emerging food and beverage businesses. The curriculum is a culmination of our most popular content from webinars, workshops, and cohorts over the last 13 years plus new updates!

Foundations 100 offers an introduction to the core concepts to know and mistakes to watch out for. 

Foundations 200 provides a deeper dive and more comprehensive understanding to the topics as well as inclusion of industry expert guest speakers.

Join one or both, its completely up to you! 

Participants that complete both Foundations 100 and 200 will be awarded a Certificate of Completion. You can purchase the bundle discount or take each at your own pace. 

Free Webinar to Learn More

Intro to Foundations: How to Create a Successful Food and Beverage Brand
July 24

Foundations 100 and 200 will set-up food and beverage businesses for success through:

Vetted educational content from our Founder's 30+ years of hands-on experience

Key insights from hand-picked seasoned industry experts

Facilitated connections with industry experts and fellow entrepreneurs

Real life examples of mistakes to avoid from lessons learned the hard way

Practical and valuable supplemental materials (checklists, how-to’s, templates, etc.)

Access to each live session's recording and slide deck

Time for open Q&A with Andrea and expert guests each session

A perfected sales pitch for multiple market channels

Foundations 100

Foundations 100 is for those that are thinking about starting or have just started a food and beverage business OR for new and emerging businesses that feel a lack of foundational industry knowledge.

This 3-part course provides a roadmap to the processing journey and highlights the fundamentals of building a successful food and beverage business.

Some of the key learnings from Foundations 100 are:

  • The true costs of starting a successful food business
  • How to price your product
  • The different market channels to sell your products
  • How to scale a recipe
  • How to measure and extend shelf-life
  • Compliant labeling
  • Packaging for your product type
  • Logistics and when to work with a distributor

Live Sessions

  • Session 1) Wednesday, September 11
  • Session 2) Wednesday, September 18
  • Session 3) Wednesday, September 25

Foundations 200

Foundations 200 is the next step in education and preparedness for those that have completed Foundations 100 OR for new and emerging food and beverage businesses that want a deeper understanding of how to grow the business.

Foundations 200 is an 8-part course that provides a comprehensive understanding of everything it takes to operate a successful food and beverage business with the addition of seasoned industry experts as guest instructors.

Some of the key learnings from Foundations 200 are:

  • How to diversify your market channels and plan for the next stage of growth
  • A CFIA session on labeling rules and regulations for the grocery retail channel
  • How to qualify a distributor and broker
  • How to build a marketing budget
  • Effective sell sheets and sales call for retail and food service
  • How to scale your business to the next level
  • Navigating contracts and agreements as the business grows
  • A deeper dive on funding options

Live Sessions

  • Session 1) Wednesday, October 9
  • Session 2) Wednesday, October 16
  • Session 3) Wednesday, October 23
  • Session 4) Wednesday, October 30
  • Session 5) Wednesday, November 6
  • Session 6) Wednesday, November 13
  • Session 7) Wednesday, November 20
  • Session 8) Wednesday, November 27

Choose Which Course You Would Like

Foundations 100

3-part course

The fundamentals of building a successful food and beverage business

Starts September 11, 2024

$249 + GST

Foundations 200

8-part course

A comprehensive understanding of how to operate and grow a successful food and beverage business

Starts October 9, 2024

One payment of $749 + GST

Or

3 payments of $249.67 + GST

Foundations
100 & 200
Bundle Discount

Build your food and beverage business to success

Starts September 11, 2024

One payment of $849 + GST

Or

3 payments of $283 + GST

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The Good to Grow team respectfully acknowledges that we live and work on the unceded ancestral and traditional territory of the Sḵwx̱wú7mesh Úxwumixw (Squamish), səl̓ilw̓ətaʔɬ (Tsleil-Waututh), and xʷməθkʷəy̓əm (Musqueam) Nations.