We’re back!
Since 2021, Pitch & Plate has helped brands build market readiness for the institutional food service channel followed by the opportunity to pitch directly to post-secondary institutions, K–12 school districts, health authorities, food service providers, and broadline distributors.
Selected brands receive training and one-on-one coaching to learn about the market channel requirements, refine their pitch, strengthen their sell sheets, and build confidence before the big day.
Don’t miss out on this fully funded opportunity to grow your food and beverage business.
See application details below!
Pitch and Plate is a Feed BC initiative, delivered by the Ministry of Agriculture and Food in collaboration with food industry educators, Good to Grow and B.C. public sector institutions.
Funding is provided by the governments of Canada and British Columbia though the Sustainable Canadian Agricultural Partnership, a federal-provincial-territorial initiative, and in-kind support is provided by the B.C. Ministry of Agriculture and Food’s Feed BC program.
Please read the details below and apply at the bottom of the page:
An in-person pitch event, held in University of British Columbia’s Sage Restaurant in Vancouver, for selected brands to learn about the institutional food services market, receive training and 1:1 coaching, and pitch products to BC post-secondary institutions, healthcare authorities, broadline distributors, and food service providers.
Brands will have 5 minutes to present their business and products followed by 5 minutes to answer questions from attendees in the audience. While the brands are pitching the audience is tasting their prepared sample. Attendees outside of the Lower Mainland that cannot attend the event in person will receive a pre-recorded pitch and sample box.
*Applications Close: August 23, 2026*
Please read the information below before you apply. The application form is linked at the bottom of this page.
Good to Grow works closely with an Advisory Group for each of the three events to inform the types of products and product features they are looking for as well as their procurement requirements.
We welcome all interested businesses to apply. Please note preference will be given to those that meet the identified products and/or product features below in addition to each event’s unique selection criteria.
Product Features of Interest:
Product Categories & Interest
To help prepare the participants for the Pitch events, Good to Grow delivers several mandatory educational training sessions for each event:
Pitch & Plate is free to participate in. However, the following costs are the responsibility of the pitching companies:
