• The 6th annual From The Ground Up Trade Show is a wrap! We hosted the first FTGU Trade Show in February 2019 at a small indoor event space with 36 innovative exhibitors. This year, we held the event at the PNE Forum with 76 incredible B.C. food and beverage brands and 200+ attendees, making this […]

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  • Congratulations to Hazel’s Ice Cream on not one but two wins at the 2024 From The Ground Up Trade Show! Read below for a short interview with Sam Vermeulen, owner and operator of Hazel’s, as he reflects on their wins and successes, and provides valuable insight for food and beverage businesses and future exhibitors.  Tell […]

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  • Whether you are an emerging food and beverage brand wondering how to build sales success, or you’ve grown your business to exactly where you want to be and you want to keep the momentum, these three actions can make the difference between a buyer sale or bail: Sales pitch. Sell sheet. Follow-up. Sales Pitch The […]

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  • From The Ground Up Conference & Trade Show is always local, but it hasn’t always been as sustainable as we want. This year, we are excited to welcome back ShareWares to reduce single-use plastic waste in the conference and trade show, and share how the local food and beverage industry can be part of the […]

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