How to Roadmap Your Business at Hatch Your Farm + Food Business workshop

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You’re going on a road trip with a destination and date in mind. Do you skip the map/GPS or route plan with the risk of getting lost? Or, do you plot your route to ensure you arrive at your destination on time, on budget, and with as few speed bumps as possible along the way?

Of course, you map it out. Like a road trip with a destination, the key to starting a business is to roadmap to reach your intended goals. Your roadmap provides a route that guides you as you travel through business decisions and finances, ebbs and flows, and points you on the path to success. 

Your roadmap should include: 

  • executive summary
  • business and company description
  • industry and market analysis
  • sales and marketing strategy
  • operations
  • human resources plan
  • financials
  • the Ask (funds to start a business, where to obtain them, and what to do with the funds)

Be thorough to ensure you stay on course and test for gaps in the map. 

Launching Your Business at a Farmers’ Market

A farmers’ market is an optimal opportunity to launch your new B.C. food and beverage business. If you’re a new or emerging business, a booth at a farmers’ market should be part of your roadmap. 

We collaborate with BC Farmers’ Market Association to deliver the Hatch Your Farm + Food Business workshop to educate B.C. entrepreneurs and businesses on how to roadmap and launch at the farmers’ market. If you grow success at the farmers’ market, you are well on your way to success across multiple market channels in B.C. 

Learn more and stay tuned for upcoming Hatch Your Farm & Food Business workshops.


Read Five Tips for a Fruitful Farmers’ Market

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