Hatch Your Farm + Food Business is a six-part workshop designed and delivered by food industry experts Good to Grow, in collaboration with BC Association of Farmers’ Markets, with support from the Island Coastal Economic Trust.

Date of Workshop: Saturday Nov 4, 2023

Time: 9am to 3pm (coffee breaks + lunch from 12:30pm-1pm)

Location: Online via Zoom

Cost: $25 (+gst and online booking fee)

Workshop Description:

  • Do you have an idea for a farm or food business and want to learn what it takes to start?
  • Do you have a new business and want to start selling at farmers’ markets?
  • Are you an existing farmers’ market vendors looking to validate a new product?

If you answered yes to any of the above, this one-day workshop is for you!

Learn from someone who knows what it takes to start a food business first-hand and can help you avoid costly mistakes. Andrea Gray-Grant, Founder and CEO of Good to Grow, will teach you how to build a strong foundation and successfully establish your company at the farmers’ market – the first point of entry when it comes to selling your products.

Workshop Topics:

  1. Roadmapping Your Business
  2. Research Your Customer
  3. Recipe Development – Scaling & Costing
  4. Branding and Labeling your Package
  5. Pricing, Margins and Building in Future Distribution
  6. Building a Successful Farmer’s Market Experience


  • Access to all of the workshop slides
  • 7 handouts to help you research your market and customer, calculate your cost of goods sold, build an appropriate selling price, complete a competitive audit, source packaging, and more!

Instructor Profile

Andrea Gray-Grant is the CEO and founder of Good to Grow. She is a leading food business educator, coach and advocate with over 25 years of sales and marketing experience in the natural food industry. Andrea has first hand experience in launching a food business and the hard earned lessons that come with it. She has supported more than 1,000 B.C. food and beverage brands to success.

Good to Grow is a team of food industry experts and business educators who create success for B.C. food and beverage brands. They provide one-on-one coaching, workshops, learning cohorts, and signature events From The Ground Up Conference and Trade Show and Pitch & Plate. Andrea and team believe a food-secure, sustainable future for B.C. starts with local first.

About BC Farmers’ Markets

BC Farmers’ Markets is the voice of our sector, supporting 145+ farmers’ markets where 6,000+ vendor businesses sell across BC. Find a farmers’ market near you at bcfarmersmarkettrail.com and for more information about BC Farmers’ Markets visit bcfarmersmarket.org