Hatch Your Farm + Food Business is a six-part workshop designed and delivered by food industry experts Good to Grow, in collaboration with BC Association of Farmers’ Markets.

Date of Workshop: Friday, March 1, 2024

Time: 9am to 4pm (refreshments, snacks, and lunch provided)

Location: Pinnacle Hotel at the Pier, North Vancouver, BC

Cost: $50 (+GST and booking fee)

Workshop Description:

  • Do you have an idea for a farm or food business and want to learn what it takes to start?
  • Do you have a new business and want to start selling at farmers’ markets?
  • Are you an existing farmers’ market vendors looking to validate a new product?

If you answered yes to any of the above, this one-day workshop is for you!

Learn from someone who knows what it takes to start a food business first-hand and can help you avoid costly mistakes. Andrea Gray-Grant, Founder and CEO of Good to Grow, will teach you how to build a strong foundation and successfully establish your company at the farmers’ market – the first point of entry when it comes to selling your products.

Workshop Topics:

  1. Roadmapping Your Business
  2. Research Your Customer
  3. Recipe Development – Scaling & Costing
  4. Branding and Labeling your Package
  5. Pricing, Margins and Building in Future Distribution
  6. Building a Successful Farmer’s Market Experience


  • Access to all of the workshop slides
  • 7 handouts to help you research your market and customer, calculate your cost of goods sold, build an appropriate selling price, complete a competitive audit, source packaging, and more!

Instructor Profile

Andrea Gray-Grant is the CEO and founder of Good to Grow. She is a leading food business educator, coach and advocate with over 25 years of sales and marketing experience in the natural food industry. Andrea has first hand experience in launching a food business and the hard earned lessons that come with it. She has supported more than 1,000 B.C. food and beverage brands to success.

Good to Grow is a team of food industry experts and business educators who create success for B.C. food and beverage brands. They provide one-on-one coaching, workshops, learning cohorts, and signature events From The Ground Up Conference and Trade Show and Pitch & Plate. Andrea and team believe a food-secure, sustainable future for B.C. starts with local first.

About BC Farmers’ Markets

BC Farmers’ Markets is the voice of our sector, supporting 145+ farmers’ markets where 6,000+ vendor businesses sell across BC. Find a farmers’ market near you at bcfarmersmarkettrail.com and for more information about BC Farmers’ Markets visit bcfarmersmarket.org