• For many, a quintessential summer experience in B.C. is biting into a juicy Okanagan peach purchased at a roadside farmstand on a hot and sunny day. The recent news from farmers and the B.C. Fruit Growers’ Association that peach and stone fruit harvests are down at least 90% is a hard hit for consumers seeking […]

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  • If you didn’t come to the food and beverage industry from a business and marketing background, terms like trade marketing might make your head spin as you venture into food and beverage entrepreneurship. At Good to Grow, our job is to break it down for you. Let’s Talk Trade Marketing In the simplest terms, trade […]

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  • The 6th annual From The Ground Up Trade Show is a wrap! We hosted the first FTGU Trade Show in February 2019 at a small indoor event space with 36 innovative exhibitors. This year, we held the event at the PNE Forum with 76 incredible B.C. food and beverage brands and 200+ attendees, making this […]

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  • Congratulations to Hazel’s Ice Cream on not one but two wins at the 2024 From The Ground Up Trade Show! Read below for a short interview with Sam Vermeulen, owner and operator of Hazel’s, as he reflects on their wins and successes, and provides valuable insight for food and beverage businesses and future exhibitors.  Tell […]

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