Sales get your products on the shelf, but marketing gets your product off the shelf.
Did you catch our recent short video on @goodtogrowproducts Instagram about visual merchandising? Andrea shared that the longest an average consumer looks at a shelf is six seconds. Six whole seconds to snag your next buyer.
To illustrate, we shared a quick clip of a store shelf filled with colourful and bright kombucha products, and asked followers which brands stood out. Many folks weighed in to tell us bold fonts, innovative logos, colours, and bottle shapes are what drew their gaze to the bottle of choice. Check out the consensus and tell us what you think!
It’s a great example of the importance of excellent marketing, and making choices that don’t just embody what you love, but that consider target market, consumer perspective, shelf space, and more. The way your product looks when you’re holding it doesn’t necessarily reflect how it’s going to be perceived on a shelf next to dozens of other products.
So, how do you create a brand design that stands out? Here are a few of our tips:
- Follow the 3 Cs: concise, consistent, compliant.
- Craft a brand persona to identify target market and successful branding.
- Use fonts that are clear and legible.
- Connect with industry-specific designers to support you.
- Design branding that is consistent across the product line.
- Ensure your product is compliant with the Canadian Food Inspection Agency (CFIA).
Join us for the upcoming online, one-day Grow Your Food Business workshop to learn more about branding, and everything you need to know–from distribution to financial planning–to grow a food and beverage business to success.
Presented by Good to Grow and sponsored by Vancity Credit Union.
Can’t make it on June 28? Register for any of our 2023 Grow Your Food Business workshop dates: June 28 | September 7 | October 20 | December 4