Good to Grow presents a
juried trade show highlighting
local B.C. products

From the ground up

TRADE SHOW
May 26, 2022
Location: PNE Grounds, Vancouver

ATTENDEES | From the Ground Up Trade Show is back for its 4th year!

Are you a buyer for retail, food service, or institutional food service? An organization looking to source more local food for your employees? Or a distributor, broker, or in media focused on food? This exclusive industry only event was created to connect you with our talented local food processors from around the province! Be one of the first to see new and emerging BC food and beverage brands ready to hit the market!

Stay tuned for tickets to attend the Trade Show and have access to BC local, new and innovative products.

EXHIBITORS | From the Ground Up is a truly unique trade show created to connect you with buyers from multiple market channels, distributors, media, and other food industry supporters to bring your brand to the next level. From the Ground Up is growing! In 2022 we are inviting the following to apply as an exhibitor:

  • New and emerging BC food and beverage processors who have never been in From the Ground Up (preference will be given to this group)
  • Growing BC food and beverage processors who have a new product line or line extension (limited spots)
  • Sustainability focused services for the food and beverage industry (does your service help solve an environmental or social problem?)

Apply now by clicking the Vendor Application button below and be part of this exclusive event that introduces you to the heavyweights from local BC grocery, natural, specialty, food service and institutional food service.

Participation in the trade show also gives you access to the full-day From the Ground Up Conference the day before with multiple panels of industry experts followed by Q&A (stay tuned for more information on this in the New Year)

Each food and beverage processor that applies will go through a jury panel where aspects of your products and business are evaluated to ensure you have the tools to support growth and increased distribution. BONUS: you get to keep the jury feedback! Meet the incredible jury panel below!

EVENT DETAILS | The 2022 From the Ground Up Trade Show is set to be bigger and better than ever before!

Building on the success of the 2021 show we will be growing the number of exhibitors from 37 to 55+. The show will be held on the PNE grounds outdoors. The exhibitor booths will be spaced apart with ample room for social distancing.

Each attendee will receive a detailed event program with information on all of the Trade Show vendors and a take-away box to fill with samples as they walk the show.

From the Ground Up 2022 Jury Panel

MEERU DHALWALA | Meeru Dhalwala is a cookbook author and co-owner/chef of Vij’s Restaurant in Vancouver, BC.  Meeru is also founder of the newly launched My Bambiri baby/toddler foods.  She is very active in B.C. agriculture and was a board member of Vancouver Farmers Markets for 6 years. She is currently a member of the Advisory Board of UBC’s Faculty of Food and Land Systems.  Meeru holds honorary doctorates from UBC and SFU for her professional and community work in food, sustainable agriculture and multiculturalism.

DIANA CHAN | Diana started Foodology in 2010, a Canadian Food and Travel blog based in Vancouver, to share her love of the West Coast with the world. Since the pandemic, she’s been focused on supporting local small businesses and food producers. When she’s not thinking about food, she is a mother to Baby E and is also a digital designer at Vancity Credit Union.

EVE LAIRD | Eve has been working on her cracker dream since 2016 when she launched Eve’s Crackers at the Whistler Farmers’ Market. She is originally from Nanaimo but now lives in lovely Squamish. When she isn’t working at Eve’s Crackers you can find her trail running, skiing her favourite mogul line or trying a healthy new recipe. Eve has a passion for connecting with new food industry entrepreneurs and being a sounding board as they navigate the overwhelming world of starting a business

HONG SY | Hong is a researcher with the BCIT Natural Health and Foods Products Research Group. With over a decade worth of food industry experience, Hong has focused her time in the fields of food safety and product research and development. She is passionate about food and enjoys working with clients to aid in their journey to product commercialization.

TRADE SHOW VENDORS | Apply below to be part of the 2022 From the Ground Up Trade Show. All applicants are required to have samples delivered to Good Grow in North Vancouver to be juried. You will be emailed instructions.

APPLICATION DEADLINE
DATE
March 11, 2022

DROP-OFF PRODUCTS TO BE JURIED (Only New Exhibitors)
DATE 9am – 5pm, March 14 – 18, 2022

JURORS REVIEW SUBMITTED PRODUCTS
DATE March 21 – 27, 2022

TRADE SHOW EXHIBITORS ANNOUNCED
DATE March 28, 2022

COST$450
Includes a full day Conference the day before the Trade Show with multiple panels of industry experts followed by Q&A
Does not include the cost of electricity
PAYMENT DEADLINEApril 6, 2022
Full payment and contract signed

FROM THE GROUND UP IS GENEROUSLY SPONSORED BY OUR PARTNERS

TRADE SHOW VENDORS | Apply below to be part of the 2022 From the Ground Up Trade Show. All applicants are required to have samples delivered to Good Grow in North Vancouver to be juried. You will be emailed instructions.

APPLICATION DEADLINE

DATE  March 11, 2022

DROP-OFF PRODUCTS TO BE JURIED (Only New Exhibitors)

DATE 9am – 5pm, March 14 – 18, 222

JURORS REVIEW SUBMITTED PRODUCTS

DATE March 22 – 27, 2022

TRADE SHOW EXHIBITORS ANNOUNCED

DATE March 28, 2022

COST$450

Includes a full day Conference the day before the Trade Show with multiple panels of industry experts followed by Q&A
Does not include the cost of electricity

PAYMENT DEADLINE  April 6, 2022

Full payment and contract signed

FROM THE GROUND UP IS GENEROUSLY SPONSORED BY OUR PARTNERS