Say it with us: social media marketing is essential to my food and beverage business marketing strategy!
Not convinced? It’s okay. We get it. When we talk about social media marketing with business owners, we’re often met with the “deer in the headlights” look. With ever-evolving platforms and algorithms, social media is daunting. When your business task list is overrun with product development, finances, distributor meetings, sales, in-store demos, markets, etc., social media often falls to the bottom of the priority list.
However, here’s why we think social media should be at the top:
- Social media is a multi-purpose business tool
Your social media platform(s) is not only an extension of your brand marketing, but a tool for communication, customer service, engagement, and sales.
- Reach and brand visibility
62.3% of Instagram users worldwide say they use the platform to follow or research brands and products. Social media makes it so easy for consumers to engage with you and your products, and share products and content with each other. Connect with like-minded brands and influencers to capitalize on your reach impact.
- Customer engagement and brand loyalty
By sharing content like your brand messaging and marketing, insight into your business, photos, and product updates in a strategic, engaging, and consistent way, consumers will stay engaged with your brand and be more likely to purchase your next product. Bonus for creative ways to engage your viewers to interact and have a say in your content/brand!
- The follow up
What happens after a customer samples your product at an in-store demo or market? How do you connect with them again? Social media! Encourage customers at markets, trade shows, in-store demos to connect with you on social media to keep them coming back.
- Viewer to consumer
It all comes back to sales. Direct traffic to your website through social media to increase the likelihood of turning content viewers into business consumers. 69% of online shoppers who use Meta platforms weekly made purchases after seeing personalized content on Facebook or Instagram.
How do you feel about social media? Talk to us at @goodtogrowproducts on Instagram and find our Marketing Mondays posts. We’ll be posting our insight into social media and ways to make it more fun and easy for busy food and beverage business owners. Check out B.C. food and bev businesses that we think are excellent examples of engaging and consistent social media marketing: @thisisoome @kindredcultures @chiwis_snacks @spreadem_kitchen