Emily Wilson, co-founder of Living Tree Foods, didn’t set out to become a food entrepreneur. In fact, she thought her path would be through law and activism. But somewhere along the way, she realized she could make just as much impact by feeding people—really well. In this episode, Emily shares how she and her partner Kyle built a plant-based brand rooted in purpose, and how they’ve navigated the highs and lows of small business life. From winning over skeptical customers to the realities of working side by side with your life partner, Emily opens up about what it’s like behind the scenes—what’s hard, what keeps her going, and what it actually takes to grow a business that aligns with your values.
