Foundations Educational Courses

Prepare your new and emerging food and beverage businesses for it's next stage of growth!

Foundations is Good to Grow’s two-tiered educational program for new and emerging food and beverage businesses. The curriculum is a culmination of our most popular content from webinars, workshops, and cohorts over the last 13 years plus new updates!

Foundations 100 offers an introduction to the core concepts to know and mistakes to watch out for.

Foundations 200 provides a deeper dive and more comprehensive understanding to the topics as well as inclusion of industry expert guest speakers.

Join the Foundations 100 Waitlist

Foundations 100

Foundations 100 is for those that are thinking about starting or have just started a food and beverage business OR for new and emerging businesses that feel a lack of foundational industry knowledge.

This course provides a roadmap to the processing journey and highlights the fundamentals of building a successful food and beverage business.

Some of the key learnings from Foundations 100 are:

The true costs of starting a successful food business
How to price your product
The different market channels to sell your products
How to scale a recipe
How to measure and extend shelf-life
Compliant labeling
Packaging for your product type
Logistics and when to work with a distributor
Brand and content alignment with Expert Guest Bhumika Mehta of the “The Writer Eats”

Details

Join the Foundations 200 Waitlist!

Foundations 200

Foundations 200 is the next step in education and preparedness for new and emerging food and beverage businesses that want a deeper understanding of how to grow the business. You do not have to have taken Foundations 100 to join Foundations 200.

Foundations 200 is a comprehensive understanding of everything it takes to operate a successful food and beverage business with the addition of seasoned industry experts as guest instructors.

Some of the key learnings from Foundations 200 are:

How to diversify your market channels and plan for growth
CFIA labeling rules and regulations for the grocery retail channel
DIY product development and when to outsource an expert
How to qualify a distributor and broker
How to build a marketing budget
Effective sell sheets and sales pitch for retail and food service
How to scale your business to the next level
Navigating contracts and agreements as the business grows
A deeper dive on funding options
The packaging process and what the options are
Different types of funding at different stages of business

Details

Not sure which course is right for you?

Reach out to us at info@goodtogrowproducts.com and we will help determine the best fit based on your needs and goals!

Testimonials from Foundations Graduates

"Blown away by the content and expertise in this workshop!! Andrea is so incredibly helpful as always. THANK YOU!!!!"

"Absolutely fantastic. Even after being in business for over a year, I had things that I learned for the first time. Thank you so much! Looking forward to 200!"

"Excellent course with useful info, I learned so much & decided to sign up for Foundation 200. Highly suggested for anybody who sets sight to create/grow a packaging goods business."

"Pricing section alone was worth the cost of admission. Personal anecdotes as well. Thank-you!!"

"AWESOME!! Can’t wait for 200 in February! 😊"

"A great overview for those starting out!"

"An incredible value. The investment of time and money is very worthwhile for any new food business."

“I knew I needed expert advice to help navigate proper entry into opening a CPG business. I loved Andrea’s quote “you don’t know what you don’t know until you know it!” In this business nothing could be more accurate. Even with the initial Foundations 100 I gained incredible insight that I was unaware of (and I’m not entirely new to food based businesses.) As a busy entrepreneur the self-paced opportunity to take this course checked the boxes for me. Overall, this was a worthy & much needed investment in myself & my venture.”

"The knowledge of the Good to Grow team is worth the investment. The training is well presented, easy to follow and will bring to your attention to aspects of the food industry that may be overlooked. In the long run, good planning will save you money and stress in getting your business into the black and not into the red."