Events Calendar

Pitch & Plate Application Deadline

BC brands can apply for the April 1, 2026 in-person pitch event held at BCIT’s Burnaby Campus. 10 selected brands will receive training, 1:1 coaching sessions, and have the chance to then pitch their products to BC post-secondary institutions, hospitals, healthcare authorities, broadline distributors, and service providers interested in new and innovative products for their institutions. Application dead is February 18, 2026. Pitch and Plate is a Feed BC initiative, delivered by the Ministry of Agriculture and Food in collaboration with food industry educators, Good to Grow and B.C. public sector institutions.

Foundations 200 8-Part Online Course

This is your last chance to join Foundations 200 live ever! We are offering a Farewell 20% Discount (SAVE $150) plus a Free 1 Year Membership to Good to Grow’s Online Community! Foundations 200 is for new and emerging food and beverage businesses that want a deeper understanding of how to grow the business. Foundations 200 is an 8-part course that provides a comprehensive understanding of everything it takes to operate a successful food and beverage business with the addition of seasoned industry experts as guest instructors. The course runs from 10am – 12pm PDT every Thursday from February 26 – April 16, 2026. If you are unable to join the live sessions you can watch the recordings at your own pace! There is no obligation to attend live, however you will benefit from being able to ask questions to the instructor and guest speaker and participate in any group activities.

Free Workshop: The Buyer Blueprint -> Set the Meeting, Perfect the Pitch, Secure the Sale

Trying to grow sales can feel like a guessing game: Who do you reach out to? What do you say to get a response? What do buyers actually want to hear? And how do you follow up without getting ghosted? In this free 1-hour workshop we’ll walk you through steps, tools, and tips can use to sell into retail and food service —even if you’re still early in your growth. You’ll leave with clear next steps you can apply immediately.

From the Ground Up Info Session

Curious About Showcasing Your BC Food & Beverage Brand in From the Ground Up 2026? Join our info session to explore why you should exhibit at the 2026 From the Ground Up Conference and Trade Show happening on May 6 & 7 at the PNE, Vancouver. We will cover: What is From the Ground Up? Who Exhibits? What Makes it Different? Who Will You Meet? You will have lot’s of opportunity to ask the show organizers questions throughout the hour!

2026 From the Ground Up Trade Show

From the Ground Up is a the only BC-wide Trade Show connecting our local food and beverage brands with multi-market channel buyers and industry experts. Are you a BC brand? Register to exhibit by April 7, 2026. Are you in the industry and looking to walk the floor and meet the brands? You can purchase a ticket beforehand or at the door.