Events Calendar

Low Cost Workshop: What Every Brand Gets Wrong About Launching!

Ready to launch your food brand? Discover the common (and costly!) mistakes most new brands make before they even get to market. Join our low cost workshop on September 10th and set your brand up for success from day one! This workshop is to help early-stage food and beverage founders avoid the most common mistakes that waste time, drain cash, and derail momentum before they spend thousands on branding, production, and marketing. Most workshops teach how to launch—this teaches what to avoid, offering practical, honest advice about the biggest blind spots that crush new brands before they ever make it to market. It’s a preventative guide founders didn’t know they needed, but can’t afford to skip. Key Takeaways: Validate your idea properly before investing thousands in production; Avoid product mistakes like too many SKUs, wrong pricing, and early cash drains; Nail your brand message before spending on logos, labels, or websites; Get real-world market feedback with minimum spend; Build a launch checklist that gets you shelf-ready faster, with less waste.

Foundations 100 In-Person Workshop

What is Foundations 100? Foundations 100 is for those who are thinking about starting or have just started a food and beverage business OR for new and emerging businesses that feel a lack of foundational industry knowledge. This course provides a roadmap to the processing journey and highlights the fundamentals of building a successful food and beverage business. Some of the key learnings from Foundations 100 are: The true costs of starting a successful food business; How to price your product; The different market channels to sell your products; How to scale a recipe; How to measure and extend shelf life; Compliant labeling; Packaging for your product type; Logistics and when to work with a distributor. Join us for a full day of learning! Workbook, handouts, refreshments and lunch included.

Foundations 200 8-Part Online Course

Foundations 200 is the next step in education and preparedness for those that have completed Foundations 100 OR for new and emerging food and beverage businesses that want a deeper understanding of how to grow the business. Foundations 200 is an 8-part course that provides a comprehensive understanding of everything it takes to operate a successful food and beverage business with the addition of seasoned industry experts as guest instructors. The course runs from 8am – 10am PST every Wednesday from October 1 – November 19, 2025. If you are unable to join the live sessions you can watch the recordings at your own pace! There is no obligation to attend live, however you will benefit from being able to ask questions to the instructor and guest speaker and participate in any group activities.