The Pitch & Plate event provides food and beverage processors with the opportunity to learn about and build their readiness for the institutional food service market channel. Businesses receive training, 1:1 coaching sessions, and have the chance to then pitch their products to BC post-secondary institutions, Kindergarten to Grade 12 schools and districts, hospitals, healthcare authorities, broadline distributors, and service providers interested in new and innovative products for their institutions.
Pitch and Plate is a Feed BC initiative, delivered by the Ministry of Agriculture and Food in collaboration with food industry educators, Good to Grow and B.C. public sector institutions.
Funding is provided by the governments of Canada and British Columbia though the Sustainable Canadian Agricultural Partnership, a federal-provincial-territorial initiative, and in-kind support is provided by the B.C. Ministry of Agriculture and Food’s Feed BC program.
1) November 26, 2025: An in-person pitch event held in the Lower Mainland to learn about the institutional food services market, receive training and 1:1 coaching, and pitch products to BC post-secondary and healthcare institutions.
*Applications Close: October 15, 2025*
2) January 21, 2026: An in-person tabletop show held in the Lower Mainland to learn about the institutional food services market, receive training and 1:1 coaching, and showcase products for Kindergarten – 12 schools and districts from across BC.
*Applications Close: November 12, 2025*
3) April 1, 2026: An in-person pitch event held in the Lower Mainland to learn about the institutional food services market, receive training and 1:1 coaching, and pitch products to BC post-secondary and healthcare institutions.
*Applications Close: February 18, 2026*
You will be pitching in-person to an audience of BC post-secondary institutions, healthcare authorities, service providers, and broadline distributors while they taste your prepared sample. You will have 5 minutes to present your business and products followed by 5 minutes to answer questions from attendees in the audience. For attendees that cannot attend the event in person you will pre-record a pitch and have sample product ready to be shipped. Good to Grow will organize and send the samples and recorded pitch.
You will be showcasing your products in an intimate tabletop show for K-12 schools and districts from across BC. You will have the opportunity to set-up a small demo table, pitch your business, and share product samples with K-12 schools and districts participating in the Feeding Futures program. For attendees that cannot attend the tabletop show in person you will pre-record a pitch and have sample product ready to be shipped. Good to Grow will organize and send the samples and recorded pitch.
Please read the information below before you apply. The application form is linked at the bottom of this page.
Good to Grow works closely with representatives from post-secondary institutions, K – 12 schools and districts, and healthcare authorities to inform us of the types of products and product features they are looking for as well as their procurement requirements.
We welcome all interested businesses to apply. Please note preference will be given to those that meet the identified products and/or product features below as well as the event selection criteria below.
The products and product features of interest are:
Product Features:
Product Categories & Interest
To help prepare the participants for the Pitch events, Good to Grow delivers several mandatory educational training sessions for each event:
Pitch & Plate is a free event. However, the following costs are the responsibility of the pitching companies:
