In this episode of Good To Grow, we sit down with Sam Vermeulen, co-founder of Hazel’s Ice Cream, to explore how a floral nonprofit turned into one of Victoria’s most beloved frozen treat brands.
Sam shares the heartfelt story behind Hazel’s beginnings, the grit it took to get their cart rolling, and how strategic pivots and community connection fueled their growth. We talk about the emotional realities of entrepreneurship, the importance of listening to customers, and why staying scrappy in year one set the stage for long-term success.
Plus, Sam gives us a sneak peek into Hazel’s newest product launch and what’s next for the team as they scale their impact in the CPG world.
