In this episode of The Heart of Food & Beverage, Andrea Gray-Grant sits down with Celeste Trujillo, co-founder of The Better Butchers, to share how her journey as a food scientist and her passion for great-tasting food led to the creation of a new kind of plant-based meat company.Celeste opens up about the lessons learned from her time at The Very Good Butchers, and how those experiences shaped her vision for a smarter, simpler, and more sustainable approach to plant-based meat. With a focus on clean ingredients, bold flavors, and processes designed for both quality and scalability, The Better Butchers is redefining what plant-based protein can be.Throughout the conversation, Celeste also reflects on the challenges of building a business from the ground up, why intention matters so much in the food industry, and how collaboration — rather than competition — is the key to strengthening BC’s local food ecosystem.
