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Trade Show Exhibitors

EXHIBITOR REGISTRATION

Registration includes a booth at the Trade Show & Consumer Show. 

Take your business to the next level and connect with buyers from multiple market channels, distributors, media, chefs, and other food industry supporters when you exhibit at the From the Ground Up Trade Show. The following day you have the opportunity to sell directly to consumers as we open up the show to the public for the first ever From the Ground Up Consumer Show.

From the Ground Up Exhibitor Eligibility:

  • B.C. food and beverage brands at all stages, including producers with a value-added product (e.g. branded and packaged)
  • B.C. sustainability organizations that offer a service to the food and beverage industry that helps solve an environmental or social challenge (e.g. food rescue and redistribution, reusable container service, etc.)

We do not accept applications for supplements, alcohol, and CBD related products.

How it Works:

  • Fill out the registration form.
  • Choose your own booth from the 80+ exhibitor booths available. Pipe & Drape is included. 
  • Receive 1 complimentary ticket to the From the Ground Up Conference (per 10ft x 10ft exhibitor space) held the day before the Trade Show. The Conference is a full day event with panels, open Q&A, and industry expert speed networking to help you learn and connect.
  • Attend the bonus online Trade & Consumer Show Ready Workshop to learn how to pitch to buyers from different market channels, engage and sell to consumers, make your booth standout, and more!

Every exhibitor has a chance to win Outstanding Product of the Year (Bronze, Silver, and Gold) voted on by the attendees (buyers, distributors, and more!). Previous Gold Winners have included Kindred Cultures (2019), Modern Meat (2020), Alkeme (2021), Living Tree Foods (2022), Barnside Brewing (2023), and Hazel’s Ice Cream (2024).

In 2024 we introduced the Best Booth Award, won by Hazel’s Ice Cream!

Exhibitor Fee Does Not Include:

  • Electricity: You request and purchase electricity directly through the PNE’s contracted electrical company that we will connect you with.
  • Materials for your booth: Your exhibitor space will have a perimeter of pipe & drape. You are responsible for everything else needed to build your display: e.g. tables, chairs, banners, etc.
  • Cooking/warming equipment, storage, and ice: You are responsible for any cooking/warming equipment and storage needed to hold your product and prepare samples at the show. There is no storage on site or access to ice.

Exhibitor Testimonials

“From the Ground Up is one of our most favourite trade shows! This trade show is very unique because it allows your company to explore opportunities in multi market channels. This show has opened up many doors for our company and has connected us with individuals in institutional food service, retail and other food markets. It would be quite difficult to connect with some of these individuals at any other time, but From the Ground Up does an amazing job of providing vendors an opportunity to network and explore how their product could be a fit in different market segments all across British Columbia.”

Rushd

Owner, Barakah Eats

“We’re delighted with the Trade Show we had! Your incredible efforts have made it truly wonderful. Throughout the event, we not only had the chance to connect with buyers, but we also gained valuable knowledge and had the pleasure of meeting many remarkable individuals. We believe these experiences hold significant meaning for us. Thank you for providing us with such fantastic opportunities.”

Ann Liu

Co-founder and Co-owner, Flavor of China (Wills Food Inc)

“The Good to Grow trade show has been tremendous for us. We talked to amazing buyers–Whole Foods, Choices, the big guys, restaurants, UBC. We would never get those kinds of connections because it takes a lot of phone calls, emails, time and effort. This is something that we get on a platter at the trade show. I’m so grateful for the Good to Grow program that allows small producers to get so much exposure.”
Plantastic
Founder, Sanit Jain
“The From the Ground Up tradeshow gave us an incredible jumpstart into the industry – exposing our product to influencers, institutional foodservice, industry leaders, and retailers, that we would never have been able to get in front of this early into our journey!”
Miki Talebi
Fonder & CEO, oomé
“We had such an amazing time at From The Ground Up Trade Show. Our brand-new line of Magick Lattes were so well-received (guidance from Andrea and her team were key) and we were able to make some amazing connections right out of the gate. Our new connections now have us onboarded into some of the hottest local retailers (including Whole Foods!).”
Wild Remedies
Krysta Francoeur