Exhibit at From the Ground Up


Are you a B.C. food and beverage brand or a local sustainable service in search of more customers?

Take your business to the next level and connect you to buyers from multiple market channels, distributors, media, chefs, and other food industry supporters when you exhibit at the From the Ground Up Trade Show.

From the Ground Up Trade Show Exhibitor Eligibility:

  • B.C. food and beverage brands at all stages, including producers with a value-added product (e.g. branded and packaged)
  • B.C. sustainability organizations that offer a service to the food and beverage industry that helps solve an environmental or social challenge (e.g. food rescue and redistribution, reusable container service, etc.)

We do not accept applications for supplements, alcohol, and CBD related products.

How it Works:

  • Register and then pick your own exhibitor booth. 80+ exhibitor booths available for food and beverage brands. Each space includes Pipe & Drape and the opportunity to rent event materials.
  • 1 complimentary ticket to the From the Ground Up Conference (per 10ft x 10ft exhibitor space). The Conference is a half day event with presentations, open Q&A, and industry expert speed networking to help you learn and connect.
  • Bonus online Trade Show Ready Workshop. Learn how to sell to buyers from different market channels and make your sell sheets standout!

Every exhibitor has a chance to win Outstanding Product of the Year (Bronze, Silver, and Gold) voted on by the attendees (buyers, distributors, and more!). Previous Gold Winners have included Kindred Cultures (2019), Modern Meat (2020), Alkeme (2021), Living Tree Foods (2022), Barnside Brewing (2023), and Hazel’s Ice Cream (2024).

In 2024 we introduced the Best Booth Award, won by Hazel’s Ice Cream!

Exhibitor Fee Does Not Include:

  • Electricity: You request and purchase electricity directly through the PNE’s contracted electrical company that we will connect you with.
  • Materials for your booth: Your exhibitor space will have a perimeter of pipe & drape. You are responsible for everything else needed to build your display: e.g. tables, chairs, banners, etc.
  • Cooking/warming equipment, storage, and ice: You are responsible for any cooking/warming equipment and storage needed to hold your product and prepare samples at the show. There is no storage on site or access to ice.

Exhibitor Testimonials

“The Good to Grow trade show has been tremendous for us. We talked to amazing buyers–Whole Foods, Choices, the big guys, restaurants, UBC. We would never get those kinds of connections because it takes a lot of phone calls, emails, time and effort. This is something that we get on a platter at the trade show. I’m so grateful for the Good to Grow program that allows small producers to get so much exposure.”

Plantastic, Founder, Sanit Jain

“The From the Ground Up tradeshow gave us an incredible jumpstart into the industry – exposing our product to influencers, institutional foodservice,  industry leaders, and retailers, that we would never have been able to get in front of this early into our journey!”

Miki Talebi, Fonder & CEO, oomé

“We had such an amazing time at From The Ground Up Trade Show. Our brand-new line of Magick Lattes were so well-received (guidance from Andrea and her team were key) and we were able to make some amazing connections right out of the gate. Our new connections now have us onboarded into some of the hottest local retailers (including Whole Foods!).”

Wild Remedies, Krysta Francoeur

“I just want to say thank you! We are forever grateful and thrilled to have had the opportunity to share our product with so many people. The trade show is an excellent way to help small-scale producers get to the next stage and in front of the right audiences. Thank you for helping new products from across B.C. gain exposure to essential markets.”

Alkeme Foods, Melinda Kopet