We do not accept applications for supplements, alcohol, and CBD related products.

Are you a budding B.C. food and beverage brand or a local sustainable service in search of more customers? We want to help you take your business to the next level and connect you to buyers from multiple market channels, distributors, media, chefs, and other food industry supporters.

From The Ground Up Trade Show is growing to 55+ exhibitors in 2022!

If your brand aligns with the below qualifications, we invite you to apply:

  • New and emerging B.C. food and beverage processors who have never participated in From The Ground Up (preference will be given to this group).
  • FTGU Trade Show alumni who have a new product line or line extension.
  • Growing B.C. food and beverage processors who have a new product line or line extension.
  • New this year! B.C. sustainability-focused businesses that serve the food and beverage industry (does your service help solve an environmental or social problem?).


As a trade show participant, you receive access to the From The Ground Up conference on May 25, 2022. The full-day conference presents industry expert panels followed by a question and answer session, and provides an opportunity to learn and connect with other trade show participants.

More information including panel participants and topics to be announced spring 2022.

How The Application Process Works

Each new food and beverage processor that applies will go through a jury panel where aspects of your products and business are evaluated to ensure you have the tools to support growth and increased distribution. Meet this year’s jurors. Bonus: you get to keep the jury feedback!

All new exhibitor applicants are required to have samples delivered to Good to Grow in North Vancouver to be juried. You will be emailed instructions, please check your junk folder.

Application Intake & Important Dates

Application deadline: March 25, 2022

Are you interested in being an exhibitor but the application deadline has passed? Submit an application anyway and we will contact you.

Jury panel will review submitted products: April 4–8, 2022

We will confirm trade show exhibitors to applicants: April 11, 2022

Payment deadline: April 21, 2022

Cost: $450 + GST (this does not include the cost of electricity at trade show)
This cost does include the full-day conference the day before the trade show.

“We had such an amazing time at From The Ground Up Trade Show. Our brand-new line of Magick Lattes were so well-received (guidance from Andrea and her team were key) and we were able to make some amazing connections right out of the gate. Our new connections now have us onboarded into some of the hottest local retailers (including Whole Foods!).”

Wild Remedies, Krysta Francoeur

“I just want to say thank you! We are forever grateful and thrilled to have had the opportunity to share our product with so many people. The trade show is an excellent way to help small-scale producers get to the next stage and in front of the right audiences. Thank you for helping new products from across B.C. gain exposure to essential markets.”

Alkeme Foods, Melinda Kopet
Both the trade show and conference were so well organized with so much attention to detail. Well worth attending! I made great new connections and loved getting to meet all of the talented emerging food processors, as well as get the word out about my products. This was my first trade show experience and I have to say it was exactly what I needed as a new brand looking to grow my business.”
Honest Elixirs, Ali MacBoudreau

Get Trade Show Ready with Sprout Series!

Are you a new and emerging brand that wants to apply for the trade show, but you’re not retail ready yet? Register for Sprout Series! The 7-part workshop series and learning cohort will get you trade show and retail ready, and grow your business to success. Learn more.