Exhibitor Registration

Exhibit at From the Ground Up
June 5, 6, and 7, 2025

EARLY BIRD 15% DISCOUNT UNTIL DECEMBER 15

From the Ground Up Exhibitors Include:

We do not accept supplements, alcohol, and CBD related products

pne forum, vancouver

From the Ground Up is a 100% B.C. Conference, Trade Show, and Consumer Show connecting our local food and beverage brands with multi-market channel buyers, industry experts, and consumers.

In 2019, Good to Grow launched the only 100% B.C. trade show. The following year, we added a conference for the exhibitors the day before the show and in 2025 we are adding a third day with the launch of our consumer show!

From the Ground Up is truly a showcase to support the incredible processors, producers, and food landscape we have right here in B.C.

We can’t wait for you to join us in 2025!

3 Days. Endless Opportunties.

DAY 1) June 5: Conference, Hastings Room, PNE, Vancouver

Held the day before the trade show, is the annual From the Ground Up Conference. This day-long event is a gifted value-add for the From the Ground Up exhibitors.

This interactive conference provides a space for expanded learning as well as networking among peers and industry experts. With new information and ideas, participants build readiness to help them diversify and access new market channel opportunities and ultimately grow their business.

The day is always evolving, however in the past it has included sessions by handpicked industry experts followed by open Q&A with the audience. As well as targeted speed networking sessions where exhibitors engage with industry experts on topics spanning across the industry.

DAY 2) June 6: Trade Show, PNE Forum, Vancouver

This industry-only trade show invites:

buyers from multiple market channels including grocery, food service, and institutional food service (post-secondary and health);
distributors;
brokers;
media;
investors;
suppliers;
service providers;
and other key members of the food and beverage industry that can help your business grow!

Every exhibitor has a chance to win Outstanding Product of the Year (Bronze, Silver, and Gold) voted on by the attendees (buyers, distributors, and more!). Previous Gold Winners have included Kindred Cultures (2019), Modern Meat (2020), Alkeme (2021), Living Tree Foods (2022), Barnside Brewing (2023), and Hazel’s Ice Cream (2024).

In 2024 we introduced the Best Booth Award, won by Hazel’s Ice Cream!

DAY 3) June 7: Consumer Show, PNE Forum, Vancouver

On the third and final day, the public is invited to walk and shop the show floor!

The exhibitors have a chance to interact with their consumers, gather valuable feedback, make some sales, and tell eager consumers where they can shop their products.

Testimonials

"From The Ground Up is a well-organized event which gives local BC businesses a chance to learn more about the different channels, their needs and processes (foodservice, institutions, retail...) AND meet with some key actors of the industry. You get some actual face-to-face with experts which creates opportunities for all parties, sometimes on the spot!"

Pierrick Tanguy

Bonus Bakery

"From a ROI (return on investment) perspective, this tradeshow surpasses all the others I've done, by a long shot.!"

Gina Arsens

Yumasoy Foods

"FTGU allowed me to get exposure into a new market area in BC and make critical contacts and learn important information about entering into new sales streams for our business. We will be attending again in the future to further expand in this great experience."

Chris Lane

Fernie Roasting Co.

How It Works

Registration is for both the Trade Show and Consumer Show (your booth will remain up for both days).

Once you complete the registration form, you will be directed to select your booth. Complete payment to reserve your spot.

NEW: Exhibitor set-up will be the evening of June 5, after the Conference has closed.

Exhibitor Fee Includes:

3 Staff Passes: Each 10’x10′ booth will receive 3 passes for their booth.
1 Conference Pass: Each 10’x10′ booth will receive 1 pass to participate in the Conference.
Free Show Ready Workshop: All exhibitors also receive a bonus online prep workshop one month before the show to learn how to pitch to buyers from different market channels, tips to engage with and sell to consumers, how to make your booth standout, and more! We will also cover all of the show logistics and have time for Q&A.

Exhibitor Fee Does Not Include:

Electricity: You request and purchase electricity directly through the PNE’s contracted electrical company that we will connect you with.
Materials for your booth: Your exhibitor space will have a perimeter of pipe & drape. You are responsible for everything else needed to build your display: e.g. tables, chairs, banners, etc.
Cooking/warming equipment and storage: You are responsible for any cooking/warming equipment and storage needed to hold your product and prepare samples at the show. There will be additional cold storage on site available for rent

From the Ground Up Over the Years

Tradeshows

B.C.

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Different Brands

Cities Represented