Good to Grow presents a
juried trade show highlighting
local B.C. products

From the ground up 2021 trade show
Ready for Retail Cohort
From the ground up 2021 trade show

Make your enterprise
“Ready for Retail”

READY FOR RETAIL COHORT | Apply below for the FTGU 2021 Ready for Retail Cohort by February 12, 2021. Preference for Trade Show acceptance will be given to vendors that have completed the FTGU 2021 Ready for Retail Cohort.

COHORT DETAILS |  Perhaps your packaging is incomplete, you don’t believe your product costs are in line for selling to retail, or you feel a lack of confidence around presenting your products to retailers? The FTGU 2021 Ready for Retail cohort is a series of seven 3-hour workshops focused on preparing food and beverage processors to be show and retail ready.

The following modules will be covered:

RESEARCH AND DEVELOPMENT

DATE Wednesday, February 24, 2021

TIME 9:30am – 12:30pm

LOCATION Online until further notice

Learn from Food Scientists at BCIT on the basics of how to monitor and measure your product shelf life; how to understand testing required from outside laboratories; how to know when you need a food scientist and finding the right one; how to frame your project scope; how to improve COGS; and the difference between producing your own products vs. using a contract manufacturer (co-packer).

FINANCE AND ACCESS TO SUPPORT SERVICES

DATE Wednesday, March 10, 2021

TIME 9:30am – 12:30pm

LOCATION Online until further notice

Learn from Vancity how to manage your cash flow during the first 2 years. Gain insights from key financial investors on strategizing when and how to pitch for investment. Finally, learn to research and qualify available grants to support your growing business.

MARKET CHANNELS / DISTRIBUTION STRATEGIES

DATE Wednesday, March 24, 2021

TIME 9:30am – 12:30pm

LOCATION Online until further notice

Learn how to create a market channel strategy for your product(s) – what market channels make the most sense for your business now and in the next two years and what the costs and benefits of each one are. Learn short-term solutions for building your retail sales and how to plan for expansion – geographically and to larger retailers. The session will also cover in detail how to build the cost of distribution into your pricing model; how to determine who the best distributor for your business is; how to interview a distributor; what to expect from them; and how to manage that relationship.

READY TO SELL

DATE Wednesday, April 7, 2021

TIME 9:30am – 12:30pm

LOCATION Online until further notice

Learn how to approach a buyer from any market channel; how to perfect your sales pitch; the elements of building an effective sell sheet and price list for retail and food service; and best trade show practices.

LABELLING

DATE Wednesday, April 21, 2021

TIME 9:30am – 12:30pm

LOCATION Online until further notice

Learn Canadian Labeling Requirements from the CFIA followed by an open Q&A period. The session will cover the CFIA’s Food Regulatory Framework; Safe Food for Canadians Act and Regulations; when SFCR applies; and getting Your SFC License – MyCFIA.

PACKAGING

DATE Wednesday, May 5, 2021

TIME 9:30am – 12:30pm

LOCATION Online until further notice

Learn from Great Little Box Company how to plan your packaging from start to finish,  tips on merchandising for your product, and the recyclability and sustainability of cardboard packaging. Learn about branding and packaging for both retail and food service. The session will cover the different packaging options for your product; sourcing / supply; procurement / ordering / lead times; and inventory quantities. A review in best practices for colours and fonts for food and beverage branding will also be covered. Lastly, understand how retail stores are laid out (store and shelves) and what that means for your product.

MARKETING STRATEGIES – CONSUMER AND TRADE

DATE Wednesday, May 19, 2021

TIME 9:30am – 12:30pm

LOCATION Online until further notice

Learn how to create a marketing budget for your consumer and trade activities: what each entails; how much you should allocate; and key strategies for both.

 

COST $350

PAYMENT DEADLINE Feb 19, 2021

FROM THE GROUND UP IS GENEROUSLY SPONSORED BY OUR PARTNERS

The following modules will be covered:

RESEARCH AND DEVELOPMENT

DATE Wednesday, February 24, 2021

TIME TBD

LOCATION Online until further notice

FINANCE AND ACCESS TO SUPPORT SERVICES

DATE Wednesday, March 10, 2021

TIME TBD

LOCATION Online until further notice

MARKET CHANNELS / DISTRIBUTION STRATEGIES

DATE Wednesday, March 24, 2021

TIME TBD

LOCATION Online until further notice

READY TO SELL

DATE Wednesday, April 7, 2021

TIME TBD

LOCATION Online until further notice

LABELLING

DATE Wednesday, April 21, 2021

TIME TBD

LOCATION Online until further notice

PACKAGING

DATE Wednesday, May 5, 2021

TIME TBD

LOCATION Online until further notice

MARKETING STRATEGIES – CONSUMER AND TRADE

DATE Wednesday, May 19, 2021

TIME TBD

LOCATION Online until further notice

 

COST $350

PAYMENT DEADLINE Feb 19, 2021

FROM THE GROUND UP IS GENEROUSLY SPONSORED BY OUR PARTNERS