From The Ground Up Trade Show 2022 logo

Sowing Seeds for Success
From The Ground Up 2022 Conference

Wednesday, May 25, 2022
Hastings Room, PNE, Vancouver
8 am-3:15 pm

Held the day before the trade show inside the PNE Hastings Room, Good to Grow is pleased to include the annual From The Ground Up Conference as a value add for the exhibitors in the 2022 From the Ground Up Trade Show. From the Ground Up Conference features a full day of interactive panel discussions that focus on how to successfully expand a growing B.C. food and beverage business. This year’s panel topics include:

  • Institutional Food Service – Market Entry at Every Phase
  • Funding your Expansion
  • Growing a Food Business at Every Stage – The Good, the Bad, and the Ugly
  • The Fundraising Journey

Are you a B.C. food and beverage processor that would love to attend but are not exhibiting in the trade show? This year, we’re excited to offer 30 tickets to B.C. food and beverage processors who are not in the trade show but would like to participate in the conference. Tickets are limited to 30, so please reserve your ticket ASAP to ensure your spot! Ticket includes refreshments, lunch, all-day parking, and the From The Ground Up Conference guide book.

Reserve your ticket!

Conference Schedule & Panelists

Time Event
8-8:30 am Check-in
8:30-9 am Coffee & networking
9-9:30 am Welcome

  • Good to Grow: Andrea Gray-Grant, Founder & CEO
  • B.C. Ministry of Agriculture and Food: Honourable Minister Lana Popham
  • BC Food and Beverage Association: Alisa Hutton, Chief Operating Officer
9:30-10:30 am Panel 1: Institutional Food Service – Market Entry at Every Phase

B.C. Ministry of Agriculture and Food: Kristina Bouris, Senior Manager, Value Chain Innovation


  • Simon Fraser University: Sid Mehta, Senior Director, Ancillary Services
  • University of British Columbia: David Speight, Executive Chef and Culinary Director
  • Gordon Food Service: Maria Dalziel, BC Product Specialist
  • Compass Group Canada: Karsten Purbs, Regional Vice President
10:30-11 am Coffee break and facilitated networking
11 am-12 pm Panel 2: Funding Your Expansion

Spring: Keith Ippel, CEO & Co-founder


  • Vancity: Puneet Jain, Small Business Advisor
  • WeBC: Melanie Rupp, Senior Director, Loans & Advisory Services
  • Fulmer & Company: Yuri Fulmer, Chairman and CEO
12-1 pm Lunch break
1-2 pm Panel 3: Growing a Food Business at Every Stage – The Good, the Bad, and the Ugly

British Columbia Institute of Technology: Rebecca Robertson, Product Commercialization and Food Safety Specialist


  • Tayybeh Foods (early-emerging phase): Nihal Elwan, Founder & CEO
  • Goodly Foods (mid-emerging phase): Aart Schuurman Hess, CEO
  • Tree Island Yogurt (growth phase): Merissa Myles, Co-Founder
2-2:15 pm Short break
2:15-3 pm Final Discussion: The Fundraising Journey

BC Food and Beverage: James Donaldson, CEO


  • Bucha Brew: Kara Sam, CEO and Founder
  • FrontFundr: Jaime McNally, Director, Ventures
3-3:15 pm Q&A and closing remarks

2021 & 2020 Conference Gallery