The Pitch & Plate event provides food and beverage processors with the opportunity to learn about and build their readiness for the institutional food service market channel. Businesses receive training and individual coaching sessions, and have the chance to then pitch their products to post-secondary institutions, hospitals, healthcare authorities, broadline distributors, and service providers interested in new and innovative products for their institutions.
Pitch and Plate is a Feed BC initiative, delivered by the Ministry of Agriculture and Food in collaboration with B.C. food industry educators, Good to Grow and B.C. public sector institutions.
Funding is provided in part by the governments of Canada and British Columbia though the Sustainable Canadian Agricultural Partnership, a federal-provincial-territorial initiative, and in-kind support is provided by the B.C. Ministry of Agriculture and Food’s Feed BC program
UPCOMING EVENTS
- November 29, 2024: A hybrid in-person / online event held at Langara College to learn about the institutional food services market, receive training and pitch products to sell to B.C. post-secondary and/or healthcare institutions.
- February (3-7), 2025 – exact date TBD: A hybrid in-person / online event held in the Lower Mainland to learn about the institutional food services market, receive training and pitch products to sell to B.C. post-secondary and/or healthcare institutions.
APPLICATION DEADLINE
The application deadline for both events is Friday, September 20, 2024.
Please read the information below before you apply. The application form is linked at the bottom of this page.
You will be able to apply to the November 2024 event, the February 2025 event, or both. But you will only be allowed to participate in one.
*Due to the BC Elections, applicants will not be notified of their acceptance until after Monday, October 21, 2024*