Pitch & Plate is a Feed BC initiative, delivered by the Ministry of Agriculture and Food, in collaboration with B.C. food industry educators, Good to Grow and Feed BC public institutions.
The event provides food and beverage processors with the opportunity to learn about and build their readiness for the institutional food service market channel. Businesses receive training and individual coaching sessions, and have the chance to then pitch their products to post-secondary institutions, hospitals, healthcare authorities, broadline distributors, and service providers interested in new and innovative products for their institutions.
To date, Good to Grow has delivered seven Pitch & Plate events introducing 80 B.C. brands from around the province!
Funding is provided in part by the governments of Canada and British Columbia though the Sustainable Canadian Agricultural Partnership, a federal-provincial-territorial initiative, and in-kind support is provided by B.C. Ministry of Agriculture and Food’s Feed BC program.