Market Channels & Distribution Strategies

Learn how to create a market channel strategy for your product(s). Good to Grow will dive into what market channels make the most sense for your business now and in the next two years, and what the costs and benefits of each one are. Learn short-term solutions for building your retail sales and how to plan for expansion, both geographically and to larger retailers.

The workshop will cover in detail how to build the cost of distribution into your pricing model; how to determine who the best distributor for your business is; how to interview a distributor, what to expect from them, and how to manage that relationship.

Finance and Access to Support Services

Learn from Vancity Savings Credit Union financial experts how to manage your cash flow during the first two years of business. Gain insights from investment experts about best strategies for when and how to pitch for investment. Learn to research and qualify for available grants to support your growing business.

Research & Development

Learn from BCIT food scientists how to monitor and measure your product shelf life; understand testing required from outside laboratories; know when you need a food scientist and finding the right one; frame your project scope; improve COGS; and learn the difference between producing your own products versus using a contract manufacturer (co-packer)

Ready to Sell

Learn how to approach a buyer from any market channel and how to perfect your sales pitch. Good to Grow will cover the elements of building an effective pitch, sell sheet and price list for retail and food service, as well as best trade show practices.


Learn Canadian labeling requirements from representatives from the Canadian Food Inspection Agency (CFIA), including an open Q&A period. We will cover the CFIA’s Food Regulatory Framework; Safe Food for Canadians (SFC) Act and Regulations; when SFC applies; and how to get your SFC licence through MyCFIA.


Learn from packaging experts Great Little Box Company how to plan your packaging from start to finish; tips on merchandising for your product; and the recyclability and sustainability of cardboard packaging.

Good to Grow will dive into retail store layout (store and shelves) and what that means for your product; review best practices for colours and fonts for food and beverage branding; cover packaging for both retail and food service, including different packaging options for your product, sourcing, purchasing, lead times, inventory quantities, and finish with insights on the state of “sustainable” plastic packaging and compostable packaging.

Marketing Strategies for Consumer and Trade

Learn how to create a marketing budget for your consumer and trade activities, including what each entails; how much you should allocate; and key strategies for both.