You have a great, unique product.
It doesn’t matter where you are in your timeline, whether you have a seed of an idea, your business is emerging, or you are focused on growth, you have one question in mind: How do I grow from here?
That’s where Good to Grow comes in. We have helped literally hundreds of companies launch, grow and expand products and brands both physically and geographically. With our business courses, coaching, mentoring and financial advisory services, we can meet you wherever you are in your business — and coach you to that next level.
Andrea Gray-Grant – Founder, Sales, Marketing and Operations Specialist
Andrea understands every step of a food processor’s journey — the detailed government regulations, the grocery store sector, bankers, endless hours of production, and the physical and emotional challenges of being an entrepreneur — which gives her strength in nurturing new and emerging food businesses.
One might wonder how she developed such a breadth of experience. Well, Andrea started in the natural and organic food industry more than 25 years ago. During her successful sales and marketing career, she launched products in every area of the store. And, managed sales forces — internal and external — across Canada and the U.S.
Andrea even launched her own idea — Tarragon Foods. Her emerging business built a manufacturing plant, and as part of her growth strategy she went on to manage and co-pack for other local food businesses.
Teaching, coaching and mentoring local BC food and beverage businesses was a natural fit for Andrea. And so, for more than 7 years, she has been fuelling her passion and momentum by helping hundreds of companies in realizing their dreams through her own experience as a food business owner and processor.
Yan-Yan Lee – Financial Specialist
Yan-Yan knows the ins and outs of finance. She’s an insightful coach and mentor when it comes to one of the most challenging parts of a food processor’s decision-making process — money.
With growth objectives in mind, she conducts performance analysis in operations and financial processes. And encourages financial analysis, reporting, budgeting, forecasting and financial modelling as a heathy business strategy.
As a Certified Public Accountant (CPA) — with over 20 years of professional financial experience — Yan-Yan has lead project management teams toward development of policies and procedures.
Yan-Yan is passionate about helping food processors and producers translate financial strategies into everyday operations.
Daphne I. Tsai – Product Development and Marketing Specialist
Daphne’s unique and comprehensive background give a global perspective on situations and a creative approach when working through projects and challenges.
Daphne has taken her skills and knowledge as a multi-disciplinary food scientist and marketer to the production lines of many well-known brands, like Lipton, Hampton House, So Nice Beverage, Sunrise, Daiya Foods and Enwave Corporation.
Daphne is fascinated with creating processes and improving food products. And, she uses her experience, enthusiasm and innovative mindset to encourage processors to work on product development, plant safety and operations, packaging as a marketing tool, branding, project management and so much more.
Megan Carey – Digital Strategist
Megan is the digital strategist and voice behind Good to Grow’s social media (find us on Instagram and Facebook!).
Her communications savvy doesn’t stop at social, though. Megan is a career communicator with experience in local government, non-profit and corporate settings. She’s a creative writer and storyteller with dexterity in managing and repurposing content across audiences and platforms. She is a project manager and strategist who thinks big picture while attending to every tactical detail.
Her newest addition to the resumé? Aspiring foodie. She’s happy to stretch her wide-ranging communications experience to a new industry as she learns and eats her way through BC local food culture, supporting inspiring entrepreneurs and local food businesses through Good to Grow.
Meghan Carter – Marketing & Sustainability Strategist
Meghan’s multidisciplinary academic background in environmental studies and sustainable business gives her a unique point-of-view when approaching projects and sustainable strategies and solutions for the Good to Grow team and clients.
Her experience in community engagement, stakeholder consultations, event planning, and interview-based market research for the private, public, and not-for-profit sectors is foundational to her work conducting market research, supporting projects and coaching, and coordinating education and industry events.
She is passionate about helping local, small-scale businesses incorporate sustainability into their sourcing, operations, packaging, and marketing activities, and is particularly interested in the recovery of food loss and waste; the conversation around sustainable packaging; and as a lifelong Vancouverite, supporting the use of locally sourced ingredients.
Addison Tessema – Marketing & Admin Coordinator
Addison is a graduate of The Beedie School of Business at Simon Fraser University, where he concentrated in marketing and management information systems. His marketing background is
well-rounded, including supporting corporate communications for Destination Canada, and assisting in the coordination of various notable events, such as local TED Talks, Faded in the Park Music Festival, and multiple conferences.
Through his academic and professional experience, Addison brings proficiency and expertise in marketing, events, customer service, and customer relationship management systems.
He is well-connected to and enthusiastic about the local food industry, as his family has recently launched Teff Energy Inc., a family-run energy bar company based out of North Vancouver. His first-hand experience transforming a food product idea into a business is invaluable to the team and clients of Good to Grow.